000			00659nam a2200229Ia 4500
008			160517s9999 xx 000 0 und d
050			_aHF 5823
050			_b.B687 2016
100			_aBola, Arthessa Mae S.
245			_aSMDC's "the good guys" tagline :
245			_ba basis for a PR campaign /
245			_cArthessa Mae S. Bola, Inna Viem, Jasper Ian P. Yparraguirre.
260			_aLas Piñas, Philippines :
260			_bSISC,
260			_c2016.
300			_a63 pages :
300			_billustrations ;
300			_c28 cm.
500			_aIncludes bibliographical references and appendices.
521			_aMass Communication
942			_cTH
999			_c293894 _d293894