| 000 | 01260cam a22002774a 4500 | ||
|---|---|---|---|
| 001 | ocn852472671 | ||
| 003 | SISC | ||
| 005 | 20160819104851.0 | ||
| 008 | 130711s2013 enka f b 001 0 eng d | ||
| 016 | 7 |
_a016226230 _2Uk |
|
| 020 | _a9781908999467 | ||
| 035 |
_a(OCoLC)852472671 _z(OCoLC)811964477 _z(OCoLC)811964478 _z(OCoLC)834394383 |
||
| 040 |
_aStDuBDS _cCDX _dCDX _dOCLCO _dYDXCP _dUKMGB _dBWX _dBTCTA |
||
| 050 | 4 |
_aG 155.A1 _b.F76 2013 |
|
| 100 | 1 | _aFrochot, Isabelle. | |
| 245 | 1 | 0 |
_aMarketing and designing the tourist experience / _cIsabelle Frochot and Wided Batat. |
| 260 |
_aOxford : _bGoodfellow Publishers Limited, _c2013. |
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| 300 |
_aviii, 218 pages : _billustrations ; _c25 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThe topic of 'experience' is becoming central to full understanding of consumer behaviour. This book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises. | |
| 650 | 0 |
_aTourism _xManagement. |
|
| 650 | 0 |
_aTourism _xMarketing. |
|
| 650 | 0 | _aPlace marketing. | |
| 700 | 1 | _aBatat, Wided. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c291502 _d291502 |
||