000			00615nam a2200217Ia 4500
008			160303s9999 xx 000 0 und d
020			_a978-0-07-110627-6
050			_aMAIN HF 5821
050			_b.A74 2007
100			_aArens, William F.
245			_aEssentials of contemporary advertising /
245			_cWilliam F. Arens, David H. Schaefer.
260			_aNew York :
260			_bMcGraw-Hill/Irwin.
260			_c2007
300			_a558 pages :
300			_billustrations (some color) ;
300			_c28 cm.
500			_aIncludes bibliographical references and index.
650			_aAdvertising.
999			_c291098 _d291098