000			00660nam a2200241Ia 4500
008			160303s9999 xx 000 0 und d
020			_a978-0-07-111537-7
050			_aMAIN HF 5821
050			_b.A74 2006
100			_aArens, William F.
245			_aContemporary advertising /
245			_cWilliam F. Arens.
250			_a10th Edition
260			_aNew York :
260			_bMcGraw-Hill/Irwin.
260			_c2006
300			_a614 pages :
300			_bcolor illustrations ;
300			_c28 cm.
440			_aMcGraw-Hill/Irwin series in marketing.
500			_aIncludes bibliographical references and index.
650			_aAdvertising.
999			_c291097 _d291097