| 000 | 00684nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 160303s9999 xx 000 0 und d | ||
| 020 | _a0-03-032103-4 | ||
| 050 | _aMAIN HF 5415.13 | ||
| 050 | _b.F47 2002 | ||
| 100 | _aFerrell, O. C. | ||
| 245 | _aMarketing strategy / | ||
| 245 | _cO. C. Ferrell, Michael D. Hartline, George H. Lucas, Jr. | ||
| 250 | _a2nd Edition | ||
| 260 | _aOrlando, Florida : | ||
| 260 | _bHarcourt College Publishers. | ||
| 260 | _c2002 | ||
| 300 | _a469 pages : | ||
| 300 | _c26 cm. | ||
| 500 | _aIncludes index. | ||
| 650 | _aMarketing -- | ||
| 650 | _aMarketing -- | ||
| 650 | _x Management -- Case studies. | ||
| 650 | _xManagement. | ||
| 999 |
_c291088 _d291088 |
||