| 000 | 01333cam a22003614a 4500 | ||
|---|---|---|---|
| 001 | 16928662 | ||
| 003 | PILC | ||
| 005 | 20151123150848.0 | ||
| 008 | 110819s2011 caua b 001 0 eng | ||
| 010 | _a 2011033241 | ||
| 016 | 7 |
_a015904053 _2Uk |
|
| 020 | _a9781412981491 (pbk. : alk. paper) | ||
| 020 | _a1412981492 (pbk. : alk. paper) | ||
| 035 | _a(OCoLC)ocn733232905 | ||
| 040 |
_aDLC _cDLC _dYDX _dBTCTA _dUKMGB _dYDXCP _dBWX _dCDX _dZCU _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5414 _b.K67 2012 |
| 082 | 0 | 0 | _a658.8 |
| 100 | 1 |
_aLee, Nancy, _d1945- |
|
| 245 | 1 | 0 |
_aSocial marketing : _binfluencing behaviors for good / _cNancy R. Lee, Philip Kotler. |
| 250 | _a4th edition. | ||
| 260 |
_aThousand Oaks, Calif. : _bSAGE Publications, _c2012. |
||
| 300 |
_axi, 502 pages : _billustrations ; _c24 cm. |
||
| 500 | _aPrev. ed. entered under: Kotler, Philip. | ||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aSocial marketing. | |
| 650 | 0 | _aBehavior modification. | |
| 700 | 1 | _aKotler, Philip. | |
| 700 | 1 |
_aKotler, Philip. _tSocial marketing. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _kFOR |
||
| 999 |
_c288972 _d288972 |
||