| 000 | 00885nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | SSB060186 | ||
| 003 | SISC | ||
| 005 | 20170131093627.0 | ||
| 008 | |||
| 020 | _a9789814392822 | ||
| 050 |
_aHF 5415 _b.K967 2012 |
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| 100 | _aKurtz, David L. | ||
| 245 | 0 |
_aPrinciples of contemporary marketing / _cDavid L. Kurtz and Louis E. Boone. |
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| 250 | _a15th edition. | ||
| 260 |
_aAustralia : _bSouth-Western Cengage Learning, _c2012. |
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| 300 |
_axxxvii, 780 pages : _billustrations ; _c25 cm. |
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| 500 | _aIncludes bibliographical references and index. | ||
| 505 |
_gDesigning customer-oriented marketing strategies. -- _tUnderstanding buyers and markets. -- _tTraget market selection. -- _tProduct decisions. -- _tDistribution decisions. -- _tPromotional decisions. -- _tPricing decisions. |
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| 650 | _aMarketing. | ||
| 942 |
_2lcc _cBK _kFOR |
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| 999 |
_c288970 _d288970 |
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