000			04171cam a22003854i 4500
001			17947514
003			SISC
005			20160822111553.0
008			131119s2014 enka b 001 0 eng
010			_a 2013041331
020			_a9780415532785 (hardback)
020			_a9780415532792 (paperback)
020			_z9780203114674 (ebook)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aGV 713 _b.M375 2014
082	0	0	_a796.069
084			_aSPO000000 _aSPO058000 _aSPO068000 _2bisacsh
100	1		_aMasterman, Guy.
245	1	0	_aStrategic sports event management / _cGuy Masterman.
250			_aThird edition.
260			_aNew York : _bRoutledge, _c2014.
300			_axxvii, 408 pages : _billustrations ; _c26 cm.
500			_aIncludes bibliographical references and index.
520			_a"The hosting of sports events whether large international events, or smaller niche events can have a significant and long lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step by step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. This fully revised and updated third edition uses international case studies in every chapter, from the NBA and NFL to Formula One and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of the London Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers.The book covers every key aspect of the sports event management process, includingsports organizations, such as the IOC, FIFA and IAAF, and their interactions with event partners, the media and promotersshort-term and long term benefits of the planning processevent impact and legacy operational functions including finance, ticketing, transport, venues, IT, human resources, and securitymarketing and communications, including social networking and new mediathe bidding process research and evaluation.Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website containing a range of additional teaching and learning features. The book is important reading for all students of sport management or event management, and all practising event managers looking to develop their professional skills"--
520			_a"Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website containing a range of additional teaching and learning features. The book is important reading for all students of sport management or event management, and all practising event managers looking to develop their professional skills"--
650		0	_aSports tournaments _xManagement.
650		0	_aStrategic planning.
650		7	_aSPORTS & RECREATION / General. _2bisacsh
650		7	_aSPORTS & RECREATION / Olympics. _2bisacsh
650		7	_aSPORTS & RECREATION / Business Aspects. _2bisacsh
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _kFOR
999			_c288904 _d288904