000			00752cam a2200229 a 4500
003			PILC
005			20150924143839.0
008			090402s mau 000 0 eng d
020			_a9789814646086
050	0	0	_aHF 1009.5 _b.C35 2013
100	1		_aCateora, Philip R.
245	1	0	_aInternational marketing / _cPhilip R. Cateora, Mary C. Gilly, John L. Graham.
250			_a16th edition, McGraw-Hill international edition.
260			_aBoston : _bMcGraw-Hill/Irwin, _c2013.
300			_axxxiii, 638 pages : _billustrations ; _c28 cm.
500			_aIncludes glossary and index.
650		0	_aExport marketing.
650		0	_aInternational business enterprises.
700	1		_aGilly, Mary C.
700	1		_aGraham, John L.
942			_2lcc _cBK _kFOR
999			_c288740 _d288740