| 000 | 01247cam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 17784837 | ||
| 003 | PILC | ||
| 005 | 20150810155417.0 | ||
| 008 | 130620s2015 maua b 001 0 eng | ||
| 010 | _a 2013023260 | ||
| 020 | _a9780133506884 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5823 _b.W455 2015 |
| 082 | 0 | 0 | _a659.1 |
| 100 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) |
|
| 245 | 1 | 0 |
_aAdvertising & IMC : _bprinciples & practice / _cSandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota. |
| 246 | 3 | _aAdvertising and IMC | |
| 246 | 3 | _aAdvertising & integrated marketing communication | |
| 250 | _a10th edition. | ||
| 260 |
_aBoston : _bPearson, _c2015. |
||
| 300 |
_axxx, 639 pages : _billustrations (chiefly color) ; _c29 cm. |
||
| 500 | _aIncludes bibliographical references (pages 609-619) and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aMitchell, Nancy, _d1950- |
|
| 700 | 1 |
_aWells, William, _d1926- |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _kFOR |
||
| 999 |
_c288380 _d288380 |
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