000 02437cam a2200301 i 4500
003 PILC
005 20150807082630.0
008 130107s2014 nyua b 001 0 eng
010 _a2012049183
020 _a9781259060809
020 _a1259060802
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF 5721
_b.R46 2014
100 1 _aRentz, Kathryn.
245 1 0 _aLesikar's business communication :
_bconnecting in a digital world /
_cKathryn Rentz, University of Cincinnati, Paula Lentz, University of Wisconsin-Eau Claire.
246 3 0 _aBusiness communication.
250 _a13th edition.
260 _aNew York :
_bMcGraw-Hill,
_c2014.
300 _axxxix, 679 pages :
_billustrations ;
_c29 cm.
500 _aIncludes bibliographical references and index.
505 0 _aIntroduction -- Understanding workplace communication -- Communicating across cultures -- Fundamentals of business writing -- Adapting your words to your readers -- Constructing clear sentences and paragraphs -- Writing for a positive effect -- Basic patterns of business messages -- Developing your writing process and choosing the best form -- Getting to the point in good-news and neutral messages -- Maintaining goodwill in bad-news messages -- Making your case with persuasive messages and proposals -- Conducting a winning job campaign -- Fundamentals of report writing -- Preparing informative and influential business reports -- Choosing the right type of report -- Conducting research for decision makers -- Using visuals to make your point -- Oral forms of business communication -- Communicating effectively in meetings and conversations -- Delivering oral reports and business speeches -- Elements of professionalism : technological proficiency and correctness -- Leveraging technology for better writing -- Conveying professionalism through correctness -- A Corrections for the self-administered diagnostic test of correctness -- B Physical presentation of letters, memos, and reports -- C General grading checklists: punctuation, grammar, numbers, spelling, proofreading technique, strategy, and formatting -- Special codes and checklists : messages and reports -- E documentation and the bibliography -- Photo credits -- Index.
650 0 _aCommercial correspondence.
650 0 _aEnglish language
_xBusiness English.
650 0 _aBusiness communication.
700 1 _aLentz, Paula.
942 _2lcc
_cBK
_kFOR
999 _c288370
_d288370