000			00569nam a2200169Ia 4500
008			150610s9999 xx 000 0 und d
020			_a1595620095
050			_aHF5415.32 _b.M397 2005
100			_aMcEwen, William J.
245			_aMarried to the brand : _bwhy consumers bond with the psychology of consumer relationships / _cby William J. McEwen.
250			_a1st ed.
260			_aNew York : _bGallup, _c2005.
300			_a134pages : _billustrations ; _c23 cm.
520			_aBrand loyalty.
650			_x Consumers' preferences.
650			_x Product management.
999			_c288210 _d288210