000			03585cam a2200373Ia 4500
001			SSB060810
003			SISC
005			20160819103808.0
006			m d
007			cr mn|||||||||
008			120424s2012 enka ob 001 0 eng d
016	7		_a016077438 _2Uk
020			_a9781780520704
024	8		_a9786613679758
040			_aCDX _beng _cCDX _dOCLCQ _dN$T _dUKMGB _dYDXCP _dE7B
049			_aOSUU
050		4	_aG 155.A1 _b.St898 2012
072		7	_aTRV _2eflch
072		7	_aBUS _x081000 _2bisacsh
100			_aTsiotsou, Rodoula.
245	0	0	_aStrategic marketing in tourism services / _cedited by Rodoula H. Tsiotsu and Ronald E. Goldsmith.
250			_a1st edition.
260			_aBingley, UK : _bEmerald, _c2012.
300			_axl, 377 pages : _billustrations ; _c25 cm.
500			_aIncludes bibliographical references, appendix and index.
505	0		_aTarget marketing and its application to tourism / Rodoula H. Tsiotsou and Ronald E. Goldsmith -- The role of market segmentation in strategic tourism marketing / Sara Dolnicar -- Social interactions as basis for segmenting the tourism market / Rodoula H. Tsiotsou, Andreas Mild and D. Sudharshan -- Destination branding development : linking supply-side and demand-side perspectives / Giacomo Del Chiappa and Ilenia Bregoli -- Place branding : the issue of a narrowed tourism perspective / Sebastian Zenker and Suzanne C. Beckmann -- Destination imagery : examining online representative dissonance in India / Deepak Chhabra -- Destination brand equity modelling and measurement-- a summer tourism case from Sweden / Matthias Fuchs, Tatiana Chekalina and Maria Lexhagen -- Local stakeholders' image of tourism destinations : outlooks for destination branding / Danielle Fernandes Costa Machado, Mirna de Lima Medeiros and João Luiz Passador -- Implementing relationship marketing in hospitality and tourism management / Ronald E. Goldsmith and Rodoula H. Tsiotsou -- Customer value in tourism services : meaning and role for a relationship marketing approach / Martina G. Gallarza, Irene Gil-Saura and Morris B. Holbrook -- Identifying the major determinants of loyalty in tourism / Ana María Campón Cerro, José Manuel Hernández Mogollón and Helena Maria Baptista Alves -- Familiarity and experience in tourist satisfaction and loyalty development / Ramón Rufín Moreno ... [et al.] -- Introduction to experiential marketing / Ronald E. Goldsmith and Rodoula H. Tsiotsou -- Tourist experience development : designed attributes, perceived experiences and customer value / Lihua Gao ... [et al.] -- The service-dominant logic approach to tourism marketing strategy / Sun-Young Park and Stephen L. Vargo -- Marketing the rural tourism experience / Elisabeth Kastenholz, Maria João Aibéo Carneiro and Carlos Peixeira Marques -- Destination Cross River / Alvin Rusenbaum -- An overview of the main innovations in e-marketing / Maria Elena Aramendia-Muneta -- Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants / Irene Gil-Saura, María-Eugenia Ruiz-Molina and Gloria Berenguer-Contrí -- Exploring the potential of travel reviews : implications for strategy formulation and implementation / Antonella Capriello -- Mobile marketing in tourism services / Shintaro Okazaki, Sara Campo and Luisa Andreu.
650		0	_aMarketing.
650		0	_aTourism _xMarketing.
650		0	_aStrategic planning.
655		0	_aElectronic books.
700	1		_aTsiotsou, Rodoula H.
700	1		_aGoldsmith, Ronald Earl.
942			_2lcc _cBK _kFOR
999			_c284528 _d284528