000			01356cam a2200313Ma 4500
001			ocn823737737
003			SISC
005			20170131094823.0
006			m o u
007			cr cn|||||||||
008			121211s2013 si a ob 001 0 eng d
016	7		_a016156268 _2Uk
020			_a9781118153741
035			_a(OCoLC)823737737 _z(OCoLC)868160942
037			_aCL0500000354 _bSafari Books Online
040			_aE7B _beng _cE7B _dOCLCQ _dOCLCO _dUKMGB _dOCLCA _dUMI _dB24X7 _dOCLCF
049			_aPHDA
050	0	0	_aHF 5415 _b.D298 2013
100	1		_aDavis, John A. _d1960-
245	1	0	_aMeasuring marketing : _b110+ key metrics every marketer needs / _cJohn A. Davis.
250			_a2nd edition.
260			_aSingapore : _bWiley, _c2013.
300			_axxii, 344 pages : _billustrations ; _c25 cm.
500			_aIncludes index.
505	0		_aSection 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.
650		0	_aMarketing _xEvaluation.
650		0	_aMarketing research.
942			_2lcc _cBK _kFOR
999			_c284526 _d284526