| 000 | 01276cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 16666527 | ||
| 003 | SISC | ||
| 005 | 20170201084258.0 | ||
| 008 | 110225s2011 enka b 001 0 eng | ||
| 010 | _a 2011007563 | ||
| 020 | _a9780470746875 (hardback) | ||
| 020 | _a9781119973522 (ebk) | ||
| 020 | _a9781119978503 (ebk) | ||
| 020 | _a9781119978510 (ebk) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5415 _b.Y74 2011 |
| 082 | 0 | 0 | _a658.8 |
| 084 |
_aBUS058000 _2bisacsh |
||
| 100 | 1 |
_aYoung, Laurie. _d1955- |
|
| 245 | 1 | 4 |
_aThe marketer's handbook : _breassessing marketing techniques for modern business / _cLaurie Young. |
| 260 |
_aChichester, West Sussex, U.K : _bWiley, _c2011. |
||
| 300 |
_axix, 494 pages : _billustrations ; _c25 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 520 | _a"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- | ||
| 650 | 0 | _aMarketing. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / Sales & Selling. _2bisacsh. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _kFOR |
||
| 999 |
_c284514 _d284514 |
||