| 000 | 01305cam a22003374a 4500 | ||
|---|---|---|---|
| 001 | 13044029 | ||
| 003 | PILC | ||
| 005 | 20150506164505.0 | ||
| 008 | 021230s2003 nyua 001 0 eng | ||
| 010 | _a 2002045586 | ||
| 020 | _a0684848678 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5415 _b.H865 2003 |
| 082 | 0 | 0 | _a658.8 |
| 100 | 1 | _aHulbert, James M. | |
| 245 | 1 | 0 |
_aTotal integrated marketing : _bbreaking the bounds of the function / _cJames Mac Hulbert, Noel Capon, Nigel F. Piercy. |
| 260 |
_aNew York : _bFree Press, _c2003. |
||
| 300 |
_axii, 356 pages ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aCapon, Noel. | |
| 700 | 1 | _aPiercy, Nigel. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/simon051/2002045586.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/simon052/2002045586.html |
| 856 | 4 | 1 |
_3Sample text _uhttp://www.loc.gov/catdir/enhancements/fy0641/2002045586-s.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c283871 _d283871 |
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