000			01445cam a2200313 a 4500
001			17387112
003			PILC
005			20150228095823.0
008			120716s2013 enka b 001 0 eng
010			_a 2012028708
020			_a9780273727644 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF 5415 _b.B6336 2013
082	0	0	_a658.8
100	1		_aBrassington, Frances.
245	1	0	_aEssentials of marketing / _cFrances Brassington, Stephen Pettitt.
250			_a3rd ed.
260			_aHarlow, England ; _aNew York : _bPearson, _c2013.
300			_axvi, 608 pages : _bcolored illustrations ; _c27 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aMarketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing.
521			_aBusiness Administration
650		0	_aMarketing.
700	1		_aPettitt, Stephen.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c283656 _d283656