000 01407cam a2200337 a 4500
001 16917184
003 PILC
005 20150227150815.0
008 110812s2012 enka b 001 0 eng
010 _a 2011033616
020 _a9780273757252 (pbk.)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHD 30.28
_b.J6495 2012
082 0 0 _a658.4/012
100 1 _aJohnson, Gerry.
245 1 0 _aFundamentals of strategy /
_cGerry Johnson, Richard Whittington, Kevan Scholes.
250 _a2nd ed.
260 _aHarlow, England ;
_aNew York :
_bFinancial Times /Prentice Hall,
_c2012.
300 _axix, 284 pages :
_bcolored illustrations ;
_c25 cm.
505 0 _aIntroducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation strategies -- Mergers, acquisitions and alliances -- Strategy in action -- Appendix : evaluating strategies.
650 0 _aBusiness planning.
650 0 _aStrategic planning.
650 0 _aBusiness planning
_vCase studies.
650 0 _aStrategic planning
_vCase studies.
700 1 _aWhittington, Richard,
_d1958-
700 1 _aScholes, Kevan.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c283640
_d283640