000			01961cam a2200385 a 4500
001			17471669
003			PILC
005			20150227081848.0
008			120920s2013 caua b 001 0 eng
010			_a 2012038467
020			_a9780470936849 (pbk.)
020			_a9781118221501 (ebk.)
020			_a9781118235249 (ebk.)
020			_a9781118259962 (ebk.)
035			_a(DNLM)101592527
040			_aDNLM/DLC _cDLC
042			_apcc
050	0	0	_aRA 410.56 _b.L44 2013
060	1	0	_aW 74.1
082	0	0	_a362.1068/8
100	1		_aLefebvre, R. Craig, _d1959-
245	1	0	_aSocial marketing and social change : _bstrategies and tools for health, well-being, and the environment / _cR. Craig Lefebvre.
250			_a1st ed.
260			_aSan Francisco, CA : _bJossey-Bass, _cc2013.
300			_axxiii, 564 pages : _billustrations ; _c24 cm.
504			_aIncludes bibliographical references (p. [505]-540) and index.
520			_a"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher.
521			_aBusiness Administration
650	1	2	_aMarketing of Health Services _xmethods.
650	2	2	_aHealth Promotion _xmethods.
650	2	2	_aSocial Change.
650	2	2	_aSocial Marketing.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c283628 _d283628