000			01092cam a2200301Ia 4500
001			ocn853501459
003			OCoLC
005			20150226140556.0
008			130723s2013 nyua b 000 0 eng d
020			_a0071318380
020			_a9780071318389
035			_a(OCoLC)853501459 _z(OCoLC)870693664
040			_aYDX _cYDX _dYDXCP _dSFR _dOCLCO _dPHADU _dTHCMU
049			_aPHDA
050	0	0	_aHF 5821 _b.Ar74 2013
100	1		_aArens, William F.
245	1	0	_aContemporary advertising and integrated marketing communications / _cWilliam F. Arens, Michael F. Weigold, Christian Arens.
250			_a14nth ed. _bMcGraw-Hill international edition, International student edition.
260			_aNew York : _bMcGraw-Hill Irwin, _cc2013.
300			_axxxix, 722 pages : _bcolor illustrations ; _c28 cm.
500			_aPrevious eds: c2011, 2009 & 2008.
500			_a"This International Student Edition is for use outside U. S."--Cover.
521			_aBusiness Administration
650		0	_aAdvertising.
700	1		_aMichael F. Weigold.
700	1		_aArens, Christian.
942			_2lcc _cBK
999			_c283625 _d283625