| 000 | 00996cam a22003015a 4500 | ||
|---|---|---|---|
| 001 | 17409336 | ||
| 005 | 20150122112850.0 | ||
| 008 | 120731s2013 ohua b 001 0 eng | ||
| 010 | _a 2012945620 | ||
| 020 | _a9781111580216 (hbk) | ||
| 020 | _a1111580219 (hbk) | ||
| 040 |
_aDLC _cDLC |
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| 042 | _apcc | ||
| 050 |
_aHF 5415.123 _b.Sh62 2010 |
||
| 100 | 1 | _aShimp, Terence A. | |
| 245 | 1 | 0 |
_aAdvertising, promotion, and other aspects of integrated marketing communications / _cTerence A. Shimp, J. Craig Andrews. |
| 250 | _a9th ed. | ||
| 260 |
_aMason, Ohio : _bSouth-Western Cengage Learning, _c©2013. |
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| 300 |
_axxii, 729 pages : _billustrations (certaines en coul.) ; _c29 cm. |
||
| 504 | _aBibliogr. | ||
| 521 | _aBusiness Administration | ||
| 650 | _aCommunication in marketing. | ||
| 700 | 1 | _aAndrews, J. Craig. | |
| 906 |
_a0 _bibc _corigres _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _kFOR |
||
| 999 |
_c277361 _d277361 |
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