000 01019cam a2200325 i 4500
001 16782854
003 SISC
005 20170125154513.0
008 110517s2011 cau b 001 0 eng
010 _a 2011929935
020 _a9780761948568
020 _a0761948562
020 _a9780761948575 (pbk.)
020 _a0761948570 (pbk.)
040 _aDLC
_beng
_cDLC
_erda
042 _apcc
050 0 0 _aHD 59
_b.P783 2011
245 0 0 _aPublic Relations :
_ba managerial perspective /
_cDanny Moss, Barbara DeSanto.
260 _aLos Angeles :
_bSAGE Publication,
_c2011.
300 _axvii, 494 pages ;
_c24 cm.
500 _aIncludes bibliographical references and index.
521 _aBusiness Administration
650 0 _aPublic relations
_xManagement.
700 1 _aMoss, Danny.
_d1954-
700 1 _aDeSanto, Barbara.
_d1950-
906 _a7
_bcbc
_corigres
_d2
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBK
_kFOR
999 _c276806
_d276806