| 000 | 00826nam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20141106104717.0 | ||
| 008 | 061104s ohu 000 0 eng d | ||
| 020 | _a9781285170435 | ||
| 050 | 0 | 0 |
_aHF 5415.13 _b.M3686 2014 |
| 100 | 1 | _aFerrell, O. C. | |
| 245 | 1 | 0 |
_aMarketing strategy : _btext and cases / _cO.C. Ferrell, Michael D. Hartline. |
| 250 |
_aSixth edition, _bInternational edition. |
||
| 260 |
_aU.S.A. : _bSouth-Western, CENGAGE Learning, _cc2014. |
||
| 300 |
_axxvi, 587 pages : _billustrations ; _c26 cm. |
||
| 500 | _aPrevious edition entered under title. | ||
| 500 | _aPreviously published as: Marketing strategy. | ||
| 521 | _aBusiness Administration | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aHartline, Michael D. | |
| 942 |
_2lcc _cBK _kFOR |
||
| 999 |
_c276706 _d276706 |
||