| 000 | 01079cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 16354550 | ||
| 003 | SISC | ||
| 005 | 20170308084255.0 | ||
| 008 | 100729s2011 enka b 001 0 eng | ||
| 010 | _a 2010031590 | ||
| 020 | _a9780749462635 (pbk.) | ||
| 020 | _a9780749463359 (ebook) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 1 | 0 |
_aHF 5415.13 _b.M369159 2011 |
| 082 | 0 | 0 | _a658.80072 |
| 100 | 1 | _aMcDonald, Malcolm. | |
| 245 | 1 | 0 |
_aMarketing accountability : _ba new metrics model to measure marketing effectiveness / _cMalcolm McDonald, Peter Mouncey. |
| 260 |
_aLondon : _bKogan Page, _c2011. |
||
| 300 |
_aviii, 293 pages : _bcolor illustrations ; _c25 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 521 | _aBusiness Administration | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xCost effectiveness. |
|
| 700 | 1 | _aMouncey, Peter. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _kFOR |
||
| 999 |
_c275988 _d275988 |
||