000			01025nam a2200253 a 4500
001			HUB043769
003			SISC
005			20170126134024.0
008
020			_a9781856697231
050			_aHD 9940.A2 _b.P843 2011
100			_aPosner, Harriet.
245		0	_aMarketing fashion / _cHarriet Posner.
260			_aLondon : _bLaurence King, _c2011.
300			_a224 pages : _bcolor illustrations ; _c26 cm.
440			_aPortfolio (Laurence King Publishing).
500			_aIncludes index.
520			_a'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.
521			_aBusiness Administration
650			_aFashion merchandising.
650			_aClothing trade.
650			_aFashion.
942			_2lcc _cBK _kFOR
999			_c275986 _d275986