| 000 | 01124cam a22002898a 4500 | ||
|---|---|---|---|
| 005 | 20140924134338.0 | ||
| 008 | 121010s2014 nyu 001 0 eng | ||
| 010 | _a2012041227 | ||
| 020 | _a9781259010903 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5415.13 _b.W34 2014 |
| 100 | 1 | _aWalker, Orville C. | |
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr., John W. Mullins. |
| 250 | _aEighth edition, international student edition. | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _cc2014. |
||
| 300 |
_axvi, 368 pages : _billustrations ; _c26 cm. |
||
| 440 | 0 | _aMcGraw-Hill international editions. | |
| 500 | _aReprint. Originally published: New York : McGraw-Hill Irwin, c2014. | ||
| 500 | _aIncludes index. | ||
| 521 | _aAccountancy | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aMullins, John W. _q(John Walker) |
|
| 856 | 4 | 2 |
_zPublisher description _uhttp://www.loc.gov/catdir/enhancements/fy1305/2012041227-d.html |
| 856 | 4 | 1 |
_zTable of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1305/2012041227-t.html |
| 942 |
_2lcc _cBK _kFOR |
||
| 999 |
_c275588 _d275588 |
||