000 00696nam a22002297a 4500
003 SISC
005 20160820103544.0
008 131214b xxu||||| |||| 00| 0 eng d
020 _a9780415667333
050 _aGT 3405
_b.J26 2013
100 _aJackson, Nigel.
245 _aPromoting and marketing events :
_btheory and practice /
_cNigel A. Jackson.
250 _a1st edition.
260 _aNew York :
_bRoutledge,
_c2013.
300 _axx, 254 pages :
_bill. ;
_c26 cm.
500 _aIncludes Bibliographic References and Index.
504 _a
650 _aSpecial events
_xMarketing.
650 _aSpecial events
_xPublic relations.
942 _2lcc
_cBK
_kFOR
999 _c25775
_d25775