000			01778nam a2200217 a 4500
005			20140310183625.0
008			120910s19uu xx 00 eng d
020			_a9780240817668
050			_aQA 76.76.C672 _b.F552 2012
100			_aFields, Tim
245			_aSocial game design : _bmonetization methods and mechanics / _cTim Fields, Brandon Cotton.
260			_aWaltham, MA : _bMorgan Kaufmann, _c2012.
300			_a262 p. : _bill. ; _c25 cm.
500			_aIncludes bibliographical references and index.
520			_aSocial Game Design reveals what you need to know in order to create and monetize online social games. Using examples from successful game designs, you'll learn what makes these games compelling, and why people will pay to play them. This book will inspire you to apply these principles in order to meet the challenges of this new space, creating original games that both delight players and generate profit. We'll talk about different business models, how to acquire and keep players, how to sell virtual goods, and how to keep players coming back day after day. With Social Game Design, you'll: Discover how and why a social game design makes money, using real-world examples, including Farmville, Empires & Allies, Ravenwood Fair, League of Legends, Jimmy Buffet's Margaritaville, Pocket Legends, Words With Friends, World of Warcraft, and more. Gain insight in a collection of interviews with industry professionals from Zynga, Microsoft, Spacetime, OMGPop, and other top companies. Get inspired to create your own unique game Learn how to launch profitable games and harvest user analytics to make them even better
521			_aIT
650			_aComputer games _xDesign
700			_aCotton, Brandon
942			_cBK _2lcc _kFOR
999			_c25492 _d25492