000			02288nam a2200253 a 4500
003			SISC
005			20170206110656.0
008			121112s19uu xx 00 eng d
020			_a9780230297883
050			_aHF 5415 _b.L869 2011
100			_aLorenzo, Oswaldo.
245			_aThe long conversation : _bmaximizing business value from information technology investment / _cOswaldo Lorenzo ... [et al.].
260			_aBasingstoke, UK : _bPalgrave Macmillan, _c2011.
300			_a149 pages : _c23 cm. _billustrations ;
500			_aIncludes bibliographical references and index
520			_a"For the last 20 years, companies have been adopting and implementing large-scale information systems, providing the backbone of many organizations worldwide. The implementation of these platforms has to be carried out with clear strategic and operational aims: to automate transactions, reduce costs, increase customer satisfaction, integrate with suppliers, and ultimately make better decisions. And yet, companies find this experience to be not as easy as they initially anticipate. Projects are harder, business cases are more difficult, and the learning process is much, much longer. Why is this happening? And what do firms do to ensure that they get value from their investment in technology? The reality is that it takes a long time and a lot of learning to get the best out of your IT systems. What businesses really need now is to stop looking for the next technology silver bullet and make the most of what they already have. In short, businesses need to maximize the value of their existing IT assets. To succeed in the coming years, companies must continue and intensify what these authors call 'The Long Conversation' - the strategic and operational dialogues that businesses began years ago. Companies do not need to reach first for new hardware and/or software, but they do need new organizational practices, new capabilities and new social networks to support the continuity of that conversation."--Publisher's website
650			_aInformation technology _xManagement.
650			_aInformation technology _xEconomic aspects.
700			_aKawalek, Peter.
700			_aGonzalez, Gaston.
700			_aRamdani, Boumediene.
942			_cBK _2lcc _kFOR
999			_c25470 _d25470