| 000 | 01043nam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20140310183623.0 | ||
| 008 | 130128s19uu xx 00 eng d | ||
| 020 | _a9780230580244 | ||
| 050 |
_aHF 1416 _b.St84 2012 |
||
| 100 | _aMelewar, T. C. | ||
| 245 |
_aStrategic international marketing : _ban advanced perspective / _cedited by T. C. Melewar, Suraksha Gupta. |
||
| 260 |
_aHoundmills, Basingstoke, Hampshire ; New York : _bPalgrave Macmillan, _c2012. |
||
| 300 |
_axxvii, 303 p. : _bill. ; _c26 cm. |
||
| 500 | _aIncludes index | ||
| 520 | _aStrategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field | ||
| 521 | _aBSBA | ||
| 650 | _aExport marketing | ||
| 650 | _aInternational business enterprises | ||
| 700 | _aGupta, Suraksha | ||
| 942 |
_cBK _2lcc _kFOR |
||
| 999 |
_c25458 _d25458 |
||