| 000 | 00722nam a2200217 a 4500 | ||
|---|---|---|---|
| 005 | 20140310183622.0 | ||
| 008 | 121030s19uu xx 00 eng d | ||
| 020 | _a9781847874993 | ||
| 050 |
_aHF 5415 _b.B4852 2009 |
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| 100 | _aBlythe, Jim | ||
| 245 |
_aKey concepts in Marketing / _cJim Blythe. |
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| 260 |
_aLos Angeles, Calif : _bLondon Sage Publications, _c2009. |
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| 300 |
_a219 p. : _bill. ; _c23 cm. |
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| 440 | _aSage Key Concepts | ||
| 500 | _aIncludes bibliographical references and index | ||
| 520 | _aIntroduces and examines the key issues, methods, models and debates that define the field of marketing today | ||
| 521 | _aBSBA | ||
| 650 | _aMarketing | ||
| 942 |
_cBK _2lcc _kFOR |
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| 999 |
_c25413 _d25413 |
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