000			01708nam a2200217 a 4500
005			20140310183620.0
008			121112s19uu xx 00 eng d
020			_a9780240810416
050			_aHD 9697.S542 _b.Sch33 2008
100			_aSchaeffler, Jimmy
245			_aDigital signage software, networks, advertising, and displays : _ba primer for understanding the business / _cJimmy Schaeffler.
260			_aAmsterdam ; London : _bFocal Press, _c2008.
300			_axxi, 273 p. : _bill. ; _c24 cm.
500			_aIncludes bibliographical references and index
520			_aDigital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered. * Part of the NAB Executive Technology Briefing series, which brings you industry technology information in a non-technical fashion * Comprehensive introduction to Digital Signage software, hardware, technologies, trends, projections and how to approach the industry * Covers business aspects and market conditions
521			_aBSBA
650			_aDigital signage
650			_aDigital signage _xEconomic aspects
942			_cBK _2lcc _kFOR
999			_c25394 _d25394