| 000 | 00706nam a2200229 a 4500 | ||
|---|---|---|---|
| 003 | SISC | ||
| 005 | 20170228095825.0 | ||
| 008 | 120904s19uu xx 00 eng d | ||
| 020 | _a9781111221928 | ||
| 050 |
_aHF 5415 _b.L2623 2012 |
||
| 100 | _aMcDaniel, Carl. | ||
| 245 |
_aMarketing essentials. / _cCarl McDaniel, Charles W. Lamb, Joseph F. Hair. |
||
| 250 | _a7th edition. | ||
| 260 |
_aAustralia : _bSouth-Western, _c2012. |
||
| 300 |
_axxiii, 648 pages : _bcolor illustrations ; _c28 cm. |
||
| 500 | _aIncludes bibliographical references, glossary and index. | ||
| 546 | _aC15385 | ||
| 650 | _aMarketing. | ||
| 700 | _aLamb, Charles W. | ||
| 700 | _aHair, Joseph F. | ||
| 942 |
_cBK _2lcc _kFOR |
||
| 999 |
_c25346 _d25346 |
||