| 000 | 01049nam a2200253 a 4500 | ||
|---|---|---|---|
| 005 | 20140310183617.0 | ||
| 008 | 120904s19uu xx 00 eng d | ||
| 020 | _a9781412931212 | ||
| 050 |
_aHF 5415.55 _b.B375 2010 |
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| 100 | _aBaron, Steve | ||
| 245 |
_aRelationship marketing : _ba consumer experience approach / _cSteve Baron, Tony Conway, Gary Warnaby. |
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| 260 |
_aLos Angeles, CA : _bSage, _c2010. |
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| 300 |
_aviii, 202 p. : _bill. ; _c24 cm. |
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| 440 | _aAdvanced marketing series | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 520 | _aThe relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context. | ||
| 521 | _aBSBA | ||
| 650 | _aRelationship marketing | ||
| 650 | _aCustomer relations | ||
| 700 | _aConway, A. (Anthony) | ||
| 700 | _aWarnaby, Gary | ||
| 942 |
_cBK _2lcc _kFOR |
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| 999 |
_c25339 _d25339 |
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