000			01141nam a2200241 a 4500
003			SISC
005			20170207104642.0
008			120904s19uu xx 00 eng d
020			_a9780230203969
050			_aHF 5415.1265 _b.D365 2011
100			_aDann, Stephen.
245			_aE-marketing : _btheory and application / _cStephen Dann and Susan Dann.
260			_aHoundmills, Basingstoke, Hampshire ; New York : _bPalgrave Macmillan, _c2011.
300			_axxii, 474 pages : _c26 cm. _billustrations ;
500			_aIncludes bibliographical references and index.
520			_a"A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- Provided by publisher.
650			_aTelemarketing.
650			_aInternet.
650			_aConsumer behavior.
700			_aDann, Susan J.
942			_cBK _2lcc _kFOR
999			_c25337 _d25337