| 000 | 00686nam a2200241 a 4500 | ||
|---|---|---|---|
| 005 | 20140310183616.0 | ||
| 008 | 120831s19uu xx 00 eng d | ||
| 020 | _a9780071221108 | ||
| 050 |
_aHF 5415.13 _b.P426 2011 |
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| 100 | _aPerreault, William D. | ||
| 245 |
_aBasic marketing : _ba marketing strategy planning approach / |
||
| 250 | _a18th ed. | ||
| 260 |
_aNew York : _bMcGraw Hill Irwin, _c2011. |
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| 300 |
_a746 p. : _c26 cm. |
||
| 500 | _aIncludes index. | ||
| 521 | _aBSBA | ||
| 650 | _aBasic marketing | ||
| 650 |
_aMarketing strategy _xApproach |
||
| 700 | _aCannon, Joseph P. | ||
| 700 | _aMcCarthy, E. Jerome | ||
| 942 |
_cBK _2lcc _kFOR |
||
| 999 |
_c25318 _d25318 |
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