000 00686nam a2200241 a 4500
005 20140310183616.0
008 120831s19uu xx 00 eng d
020 _a9780071221108
050 _aHF 5415.13
_b.P426 2011
100 _aPerreault, William D.
245 _aBasic marketing :
_ba marketing strategy planning approach /
250 _a18th ed.
260 _aNew York :
_bMcGraw Hill Irwin,
_c2011.
300 _a746 p. :
_c26 cm.
500 _aIncludes index.
521 _aBSBA
650 _aBasic marketing
650 _aMarketing strategy
_xApproach
700 _aCannon, Joseph P.
700 _aMcCarthy, E. Jerome
942 _cBK
_2lcc
_kFOR
999 _c25318
_d25318