000			00624nam a2200205 a 4500
005			20140310183616.0
008			120831s19uu xx 00 eng d
020			_a9780071743877
050			_aHF 5415.153 _b.B45 2011
100			_aBelz, Andrea
245			_aThe McGraw Hill 36 hour course product development : _bproduct development / _cAndrea Belz.
260			_aNew York : _bMcGraw Hill, _c2011.
300			_a240 p. : _c26 cm.
500			_aIncludes bibliographical references and index.
521			_aBSBA
650			_aNew products
650			_aProduct management
942			_cBK _2lcc _kFOR
999			_c25316 _d25316