000 00581nam a2200205 a 4500
005 20140310183613.0
008 120829s19uu xx 00 eng d
020 _a9780137053506
050 _aHF 5415.13
_b.W66 2011
100 _aWood, Marian Burk
245 _aThe Marketing plan handbook. /
_cMarian Burk Wood
250 _a4th ed.
260 _aBoston :
_bPearson,
_c2011.
300 _a210 p. :
_bill. ;
_c24 cm.
500 _aIncludes index.
521 _aBSBA
650 _aMarketing
_xManagement
_xHandbooks, manuals, etc.
942 _cBK
_2lcc
_kFOR
999 _c25274
_d25274