| 000 | 00651nam a2200217 a 4500 | ||
|---|---|---|---|
| 005 | 20140310183611.0 | ||
| 008 | 120829s19uu xx 00 eng d | ||
| 020 | _a9780071263917 | ||
| 050 |
_aHF 5415.13 _b.W245 2008 |
||
| 100 | _aWalker, Orville C., Jr. | ||
| 245 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr. ; John W. Mullins. |
||
| 250 | _a6th ed. | ||
| 260 |
_aBoston, MA : _bMcGraw Hill, _c2008. |
||
| 300 |
_axx, 346 p. : _bill. ; _c27 cm. |
||
| 500 | _aIncludes Index | ||
| 521 | _aBSBA | ||
| 650 | _aMarketing management | ||
| 700 | _aMullins, John W. | ||
| 942 |
_cBK _2lcc _kFOR |
||
| 999 |
_c25253 _d25253 |
||