000			00709nam a2200241 a 4500
005			20140310183519.0
008			110818s19uu xx 00 eng d
020			_a9789810697488
050			_aHF 5415.127 _b.H66 2010
100			_aHooley, Graham J.
245			_aMarketing strategy and competitive positioning. / _cGraham J. Hooley.
250			_a4th ed.
260			_aJurong, Singapore : _bPearson Education, _c2010.
300			_axviii, 614 p. : _bill. ; _c25 cm.
500			_aIncludes index.
521			_aBSBA
546			_aC12181
650			_aTarget marketing.
650			_aMarketing management.
700			_aPiercy, Nigel F.
700			_aNicoulaud, Brigitte
942			_cBK _2lcc _kFOR
999			_c24376 _d24376