000			00633nam a2200217 a 4500
005			20140310183518.0
008			110122s19uu xx 00 eng d
020			_a9780470319925
050			_aHF 5415.123 _b.D34 2010
100			_aDahlen, Micael
245			_aMarketing communications: _ba brand narrative approach.
260			_aUnited Kingdom : _bJohn Wiley & Sons, Inc, _c2010.
300			_a584 p. : _bcol. ill. ; _c26 cm .
521			_aBSBA
650			_aCommunication in marketing.
650			_aBranding( Marketing).
700			_aFredrik Lange
700			_aTerry Smith
942			_cBK _2lcc _kFOR
999			_c24349 _d24349