| 000 | 00578nam a2200193 a 4500 | ||
|---|---|---|---|
| 005 | 20140310183517.0 | ||
| 008 | 110110s19uu xx 00 eng d | ||
| 020 | _a9780324665314 | ||
| 050 |
_aHF 5823 _b.Sh556 2010 |
||
| 100 | _aShimp, Terence | ||
| 245 |
_aIntegrated marketing communications in advertising and promotion / _cTerence Shimp |
||
| 260 |
_aAustralia : _bCengage Learning, _c2010. |
||
| 300 |
_a668 p. : _bill. col. ; _c27 cm. |
||
| 521 | _aMC | ||
| 650 | _aCommunication in marketing. | ||
| 650 | _aAdvertising. | ||
| 942 |
_cBK _2lcc _kFOR |
||
| 999 |
_c24322 _d24322 |
||