000			00626nam a2200217 a 4500
005			20140310183517.0
008			110110s19uu xx 00 eng d
020			_a9780138157371
050			_aHF 5415.123 _b.C58 2010
100			_aClow, Kenneth
245			_aIntegrated advertising, promotion, and marketing communications / _cKenneth Clow
250			_a4th ed.
260			_aNew York : _bPearson education, _c2010.
300			_a478 p. : _bcol. ill. ; _c28 cm.
521			_aMC
650			_aCommunicating marketing.
650			_aAdvertising.
700			_aDonald Baack
942			_cBK _2lcc _kFOR
999			_c24321 _d24321