| 000 | 00528nam a2200181 a 4500 | ||
|---|---|---|---|
| 005 | 20140310183456.0 | ||
| 008 | 091208s19uu xx 00 eng d | ||
| 020 | _a9780071106276 | ||
| 050 |
_aHF 5821 _b.Ar74 2007 |
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| 100 | _aArens, William F. | ||
| 245 |
_aEssentials of contemporary advertising / _cWilliam F. Arens. |
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| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2007. |
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| 300 |
_a558 p. : _bcol. ill. ; _c28 cm. |
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| 650 | _aAdvertising. | ||
| 700 | _aSchaefer, David H. | ||
| 942 |
_cBK _2lcc _kFOR |
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| 999 |
_c23628 _d23628 |
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