| 000 | 00529nam a2200193 a 4500 | ||
|---|---|---|---|
| 005 | 20140310183455.0 | ||
| 008 | 100113s19uu xx 00 eng d | ||
| 020 | _a9781412903134 | ||
| 050 |
_aP 96.M34 _b.K86 2008 |
||
| 100 | _aKung, Lucy | ||
| 245 |
_aStrategic management in the media : _btheory to practice. |
||
| 260 |
_aLos Angeles : _bSage, _c2008. |
||
| 300 |
_a248 p. : _c24 cm. |
||
| 521 | _aMC | ||
| 650 |
_aMass media _xManagement. |
||
| 650 | _aStrategic planning. | ||
| 942 |
_cBK _2lcc _kFOR |
||
| 999 |
_c23608 _d23608 |
||