| 000 | 00637nam a2200205 a 4500 | ||
|---|---|---|---|
| 005 | 20140310183455.0 | ||
| 008 | 091109s19uu xx 00 eng d | ||
| 020 | _a9780749453862 | ||
| 050 |
_aHF5415.13 _b.M369159 2009 |
||
| 100 | _aMcDonald, Malcolm | ||
| 245 |
_aMarketing accountability : _bhow to measure marketing effectiveness / _cMalcoln McDonald, Peter Mouncey. |
||
| 260 |
_aLondon : _bKogan Page, _c2009. |
||
| 300 |
_a293 p. : _bill. ; _c26 cm. |
||
| 521 | _aBSBA | ||
| 650 |
_aMarketing _xManagement. |
||
| 650 |
_aMarketing _xCost effectiveness. |
||
| 700 | _aMouncey, Peter | ||
| 942 |
_cBK _2lcc _kFOR |
||
| 999 |
_c23602 _d23602 |
||