000			00636nam a2200217 a 4500
005			20140310183455.0
008			090806s19uu xx 00 eng d
020			_a0071508285
050			_aHF 5415.1265 _b.V65 2008
100			_aVollmer, Christopher
245			_aAlways on : _badvertising, marketing, and media in an era of consumer control.
260			_aNew York : _bMcGraw-Hill, _c2008.
300			_a215 p. : _bcol. ill. ; _c21 cm.
521			_aBSBA
546			_aC10510
650			_aAdvertising.
650			_aMarketing.
650			_aMedia _xConsumer control.
700			_aPrecourt, Geofrrey
942			_cBK _2lcc _kFOR
999			_c23563 _d23563