000 00607nam a2200241 a 4500
005 20140311161057.0
008 080919s19uu xx 00 eng d
020 _a0071230637
050 _aHF 5415
_b.M29474 2003
100 _aKerin, Roger A.
245 _aMarketing /
250 _a7th ed.
260 _aBoston, U.S.A :
_bMcGraw-Hill,
_c2003.
300 _a741 p. :
_bill, ;
_c24 cm.
521 _aBSBA
546 _aC10295
546 _aC10296
650 _aMarketing.
700 _aBerkowitz, Eric N.
700 _aHartley, Steven W.
700 _aRudelius, William
942 _cBK
_2lcc
_kFOR
999 _c23482
_d23482