000			00610nam a2200217 a 4500
005			20140310183452.0
008			090304s19uu xx 00 eng d
020			_a9780071263634
050			_aHF 5415.13 _b.L395 2008
100			_aLehmann, Donald R.
245			_aAnalysis for marketing planning / _cDonald R. Lehmann.
250			_a7th ed.
260			_aBoston, U.S.A : _bMcGraw-Hill, _c2008.
300			_a299 p. : _bill. ; _c24 cm.
521			_aBSBA
650			_aBSBA.
650			_aMarketing _xUnited States _xManagement.
700			_aWiner, Russell
942			_cBK _2lcc _kFOR
999			_c23446 _d23446