000			00675nam a2200241 a 4500
005			20140310183450.0
008			090109s19uu xx 00 eng d
020			_a9781845203849
050			_aHF 5415.1255 _b.M66 2007
100			_aMoor, Liz
245			_aThe rise of brands / _cLiz Moor
260			_aOxford, New York : _bBerg, _c2007.
300			_a188 p. : _c23 cm.
521			_aBSBA
650			_aBSBA.
650			_aBranding (Marketing).
650			_aBrand name products _xHistory.
650			_aBranding copnsultants.
650			_aIntellectual property _xManagement.
650			_aMarketing _xSocial aspects.
942			_cBK _2lcc _kFOR
999			_c23385 _d23385